Forever Oud

The AlHaya fragrance library is a curation of sensory excellence. We do not believe in "loud" fragrances; we believe in presence. Each scent is selected to strike a perfect balance between ancient Arabian refinement and the minimalist preferences of the modern gentleman. We specialize in perfumes that speak with confidence and depth, offering a sophisticated "scent trail" that commands respect without overpowering the room.

Absolutely. A truly premium fragrance transcends the garment it accompanies. Whether you are wearing an Al Haya Emirati Thobe at a wedding or a tailored Italian suit in the boardroom, our perfumes provide a seamless transition. We bridge the gap between the heritage of the East and the lifestyle of the West, ensuring your signature scent feels at home in any environment—from the Masjid to the metropolis.

The global shift toward Arabian fragrance is driven by a desire for authenticity and longevity. While mass-market Western perfumes often rely on synthetic top-notes that fade quickly, Arabian perfumery is built on a foundation of "Noble Ingredients"—Oud, Amber, Taif Rose, and Musk. At Al Haya Fashion, we offer modern compositions where these deep, spiritual notes are refined with fresh, contemporary accords, resulting in a fragrance that lasts for hours and evolves beautifully on the skin.

At Al Haya Fashion, we prioritize the spiritual and personal values of our community. Our fragrances typically utilize cosmetic-grade denatured alcohol, which serves as a non-intoxicating carrier designed to stabilize the scent and ensure a fine mist. Many contemporary practitioners and researchers distinguish these synthetic carriers from consumable alcohol, noting their suitability for external use and prayer.

We provide this information to help you make an informed choice that aligns with your personal standards and the guidance you follow. We strive for excellence in our sourcing, though we remain humble in our knowledge—and ultimately, Allah knows best.

Disclaimer: Al Haya Fashion provides product information based on industry standards and common community practices. We encourage our customers to consult with their preferred local scholars or experts regarding specific religious matters.

To experience the full "Al Haya Standard" of fragrance, we recommend applying to pulse points: the wrists, behind the ears, and the base of the throat. For our Omani and Emirati collections, we highly recommend the "Karkusha Method"—applying a small drop of perfume oil or spray to the tassel of your thobe. Because fabric holds scent longer than skin, this allows the fragrance to diffuse naturally as you move.

Yes, layering is a hallmark of Arabian luxury. We encourage our customers to experiment by applying a base of Pure Oud or Musk oil, followed by one of our curated spray perfumes. This creates a "bespoke" scent profile that is unique to you, adding layers of complexity and increasing the projection of the fragrance throughout the day.

Every bottle in our collection undergoes a rigorous selection process. We avoid "watered-down" dilutions common in the market. Instead, we focus on Eau de Parfum (EdP) and Extrait de Parfum concentrations, which contain a higher percentage of pure fragrance oils. This ensures that an Al Haya perfume isn't just a scent, but a long-lasting investment in your personal brand.

Searching for authentic Arabian niche perfumery in the West often leads to high shipping costs and the risk of counterfeit products. Al Haya Fashion is your USA-based fragrance sanctuary. We provide a curated, trusted selection of the finest scents, shipped directly from our US warehouse. You receive the authentic luxury of the Middle East with the reliability and speed of a local premium brand.